Have you seen these ads by Budweiser, where the CEO (or owner or whoever) is going on about how brewing a lager is so much more difficult because you can see through it and therefore see any “imperfections” in the beer? He then basically says that darker beers can get away with slacking off because they can hide impurities in the beer.
Uh, Budweiser … those “impurities” are from the use of actual, good malt and what gives the beer something you lack: FLAVOR. Claiming you have it tougher than darker beers is like Poland Spring saying they have it tougher than tap water.
